A map is displayed on a mobile phone showing where consumers can buy a product.
A consumer is visiting the website for a product he likes. He is intrigued by a bar code on the web page. Information next to the bar code explains that by scanning the bar code with his mobile phone he can save a link to a web page that will show a map of where that product is available in relation to where he and his mobile phone are. Next time he’s in town, he uses his phone to consult the map and is presented with different options for finding the product.
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