Mobile marketing :)

Mobile marketing has potential to fundamentally change the way consumer marketing occurs. Instead of a campaign-based approach, there is a shift towards a dialogue where consumers are willing to share information and marketers can make use of that information in a more valuable way. Throughout the history, businesses build up a relationship with consumers in which each considers the other as a trusted party. Four key factors distinguish mobile marketing:

Permission-based(form of mass marketing, consumers need to give their permission before being marketed to).
Targeted (by agreeing to share information about themselves and their buying habits, consumers allow businesses to improve the relevancy of the offers they send out).
“Live” (due to nature of mobile phones, responses can be processed to give real-time visibility of reaction to specific offers).
Two-way (using mobile devices, consumers can not only respond to offers but also request specific types of information or interest as well as sharing information with their mates).


Mobile has remained a much more trusted channel than email. Very strict rules have regulated marketing to mobile phones. As a result, spam is not a problem in the same way that it is for emails.

The main feature that differentiates mobile marketing from other channels is the ability to send the right message to the right person at the right time and so trigger a better response rate. Even though other channels can reach highly targeted groups, there is a little control over time.