Business-to-Consumer Applications:)

These applications revolve around making life easier and richer for consumers and deepening the relationship between consumers and businesses, so that consumers feel they have more say in what they purchase. One way to categorize these applications is to look at where they fit in the purchase cycle.

Advertising and Promotion

Advertising and Promotion information is sent direct to mobile phones.
A consumer is in a shop. She is interested in new cosmetic product but hesitates to buy. She notices she can view an advertisement for the product by taking the picture of the bar code. She does this and views the advertisement.

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A consumer notices billboard advertising for a handbag while walking down the street. By moving closer and activating the Bluetooth function of its phone, she is able to download a coupon to get 30% off the product in any shop today. She does this and receives the coupon in an electronic format on her mobile phone. This bar code will be read by a reader at the cash desk if she buys the product. She then uses her phone to find the location of the nearest shop.

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